We’ve innovated travel with a fresh approach to cruising - and you’re coming with us!

8-day cruises from $1,499

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Our ship, The A, has been named one of "The World’s Greatest Places" in 2018.

LOOKING FOR THE BEST WAY TO EXPERIENCE EUROPE? THIS IS IT.

Cruise down the rivers of France, Germany, Austria, Slovakia, The Netherlands and Hungary and craft your adventure exactly the way you choose. It's not merely a cruise. It's a full on, activity packed, culturally enticing immersive travel experience.

Fun
FUN
It's your vacation, after all
Fresh
FRESH
River cruising reimagined
Immersive
IMMERSIVE
Explore exactly how you want

Meet The U Community

#TravelforU

See more of what we're up to on our cruises

Onboard Life.

We understand if you dont want to get off. It's fun onboard.

Food.

We're hungry just thinking about it.

Festivals.

Go where the action is.

Excursions.

Step off the ship, and into the great wide open.

What's your travel personality?

It’s your cruise, so we’ve tailored the experience to your unique interests - whatever they may be.

Why a river cruise?

Find out why a river cruise with U is an effortless way to travel, all tailored to your personal tastes.