A fresh approach to river cruising

LOOKING FOR THE BEST WAY TO EXPERIENCE EUROPE? IT'S

Cruise down the rivers of Germany, Austria, Slovakia, The Netherlands and Hungary and craft your adventure exactly the way you choose. It’s not merely a river cruise. It’s a full on, activity packed, culturally immersive, social and active travel experience.

8-Day cruises from $1,959

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FUN

It's your vacation, after all

FRESH

River cruising reimagined

IMMERSIVE

Explore exactly how you want

See What Our Guest are up to on their Cruises

#TravelforU

News & Offers

2020 Celebration Event

There's so much to celebrate next year—three new itineraries, The B moves to Central Europe and our parent company is turning 100! Get in on the fun with 30% savings on select 2020 cruises.

MAKE TRAVEL MATTER

We’ve pledged to make travel matter and help protect people, the planet and wildlife. Take the pledge with us!

MORE ABOUT U

Why a river cruise?

Find out why a river cruise with U is an effortless way to travel, all tailored to your personal tastes.

Ships

Part boutique hotel, part yacht, part local hotspot.

Onboard Life

We understand if you don't want to get off. It's fun onboard.

Food

We're hungry just thinking about it.

Excursions

Step off the ship, and into the great wide open.

Already Booked

What you need to know before you go.

Thank you! We’ll be in touch.