A fresh approach to river cruising

LOOKING FOR THE BEST WAY TO EXPERIENCE EUROPE? IT'S

Cruise down the rivers of Germany, Austria, Slovakia, The Netherlands and Hungary and craft your adventure exactly the way you choose. It’s not merely a river cruise. It’s a full on, activity packed, culturally immersive, social and active travel experience.

8-Day cruises from $1,539

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FUN

It's your vacation, after all

FRESH

River cruising reimagined

IMMERSIVE

Explore exactly how you want

See What Our Guest are up to on their Cruises

#TravelforU

News & Offers

Our Best Offer

Save 30% on select departures with Our Best Offer.

Time Magazine

Our ship, The A, has been named one of "The World’s Greatest Places" in 2018 by Time Magazine.

MORE ABOUT U

Why a river cruise?

Find out why a river cruise with U is an eﬀortless way to travel, all tailored to your personal tastes.

Ships

Part boutique hotel, part yacht, part local hotspot.

Onboard Life

We understand if you don't want to get off. It's fun onboard.

Food

We're hungry just thinking about it.

Excursions

Step off the ship, and into the great wide open.

Festivals

Go where the action is.

Thank you! We’ll be in touch.