Our sister-brands

Charters & Incentive GroupsWe are reinventing the travel industry with a fresh approach to exploring Europe. And your clients are coming with us.

Paint and Wine Group

U River Cruises is a new take on experiential travel, with cruises designed for those with a passion for exploring and a taste for authentic adventures.

We at U have always believed that travel should be FUN, RELAXING, EXHILARATING, CONVENIENT and TAILORED TO YOUR INTERESTS—all at the same time. And on a U river cruise, that’s exactly what your charters and incentive group clients will experience!

A river cruise with U is an EFFORTLESS way for your clients to travel from city to city across Europe.

Whether they’re a young professionals group, a study abroad program, a sorority, a fraternity or anything else, U cruises are completely CUSTOMIZABLE and tailored to their personal tastes.

You book, they get excited, and we take care of just about everything else. Along the way, they’ll discover awe-inspiring scenes, inspirational moments, and pics so pretty their Facebook friends will be just a little bit envious.

We can’t wait to welcome your charters and incentive group clients aboard soon! See Our Ships

To secure space, call our in-house Charters & Incentive Groups team at 1-800-868-7905 or send your request to charters@uniworld.com.

Where we go

Where We Go

Rhine, Main and Danube Rivers

Life’s too short to stay in one place, which is why our floating boutique hotels have a motor to take your clients to some of the most incredible destinations in Europe, including Amsterdam, Budapest, Frankfurt, Brussels, Belgrade and more.

See Where We Go


Excursions range from daytime bike rides in Frankfurt with one of our 50 onboard U bikes to a visit to a sinfully good brewery housed in a former church and so much more. Not what your clients are looking for? No problem. They can venture off and explore on their own terms. Every excursion is another opportunity to customize the experience.

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Customize Your Cruise

Customize Your Cruise

It’s your clients’ cruise, so it’s only fitting that we’d tailor the experience to their unique interests—whatever they may be. Full ship charters allow your clients to customize the itinerary, onboard activities, excursions and experiences.

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The Best Service Ever

The Best Service Ever

Coming from our sister brand, the luxurious, award-winning Uniworld Boutique River Cruise Collection, U features the most professionally trained staff on the rivers. Look forward to unmatched service from a young, fun and friendly team onboard, along with dedicated U hosts.

Why a River Cruise