Our sister-brands

TTC LoyaltyOur parents taught us well

Along with The Red Carnation Hotel Collection, Insight Vacations, Luxury Gold, Contiki, Trafalgar, Uniworld Boutique River Cruise Collection and dozens of other award-winning niche travel companies, U River Cruises is a proud member of The Travel Corporation (TTC).

As a fourth-generation family-owned, passionately run travel company, we at TTC are able to pass our more than 100 years of expertise in creating enriching travel and hospitality experiences on to you.

We thank you for your interest, and can’t wait to see you aboard a U River Cruises cruise or on a trip with one of our other brands. To learn more about our loyalty opportunities and TTC, please visit our website at TTC.COM/Loyalty.


U River Cruises offers our own outstanding loyalty program for our exceptional guests: our River Heritage Club. After your first U River Cruises cruise, you will be automatically enrolled in our River Heritage Club loyalty program and begin receiving benefits, savings and rewards reserved exclusively for our loyal guests.