River Cruising just got a modern makeover.

U is a new take on experiential travel, with cruises designed for those with a passion for exploring and a taste for authentic adventures. We at U have always believed that travel should be relaxing, exhilarating, convenient and tailored to your interests — all at the same time.

And on a U river cruise, that’s exactly what you’ll experience.

This is U

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Dock in the city center

Our perfectly sized ships can often dock in the center of cities both large and small, putting you right in the middle of the action from the moment you step ashore. Less time getting to and from means you have more time for exploring.

Travel all over. Unpack once.

Cruising with U is the easy and convenient way to get from city to city. Or even country to country. There’s a whole lot of travel in store.

Floating Boutique Hotel

Chic comfortable ships

Our ships double as a social club and venue for meeting like-minded travelers onboard. They’re decked out with a sleek design, contemporary ﬂair, and tons of exciting elements and extras onboard.

Photo by @ablondandherpassport

Do it your way

You’ll have several daily options of activities, excursions and events to choose from, all tailored to your travel personality. Or do your own thing. It’s all your call.

Photo by Zoe Taylor

Live the local life