What's U?

U is a fresh approach to river cruising and the best new way to do Europe. Our cruises are designed for those with a passion for exploring and a taste for authentic adventures. We’re not your average vacation. We're U, inspired by you.

Immersive Experiences

IMMERSIVE EXPERIENCES

We dock in the center of Europe's coolest cities, so you can step off the ship and into the heart of the action. Try our daily included excursions, add on an optional U Time experience, or do your own thing. You can customize your U experience however you'd like.

Fun Activities

FUN ACTIVITIES

Silent Disco, Rooftop Yoga, Paint & Wine, Mixology Class, Rooftop BBQ, Karaoke and more. They're all included and there's something for everyone. Or just relax on the deck. It's your call.

Lush Accommodations

LUSH ACCOMMODATIONS

Board a sleek, sexy ship and don't worry about the hassle of finding transportation between cities. Travel all over and unpack once. Your room comes complete with Bluetooth speakers, USB charging ports, unlimited Wi-Fi and an awesome view.

Delicious Dining

DELICIOUS DINING

Culture is often experienced through taste. That's why we include three scheduled meals each day onboard. Our masterful chefs prepare unbelievable meals made with locally sourced ingredients and are happy to accommodate any special dietary needs.

The U Community

THE U COMMUNITY

U brings people together from around the world, so as you spend the week exploring new places, something unexpected also happens. Your fellow travelers become your new friends, and your unforgettable memories made together will connect you long after the cruise ends.